Several crucial elements of large messenger gatherings are present here. The party and the power.
Jake doesnt pull out the 1 hand tabe very often, but when he does its a treat! Last laps of the evening at Freedom 40. Make em count. -KEP
Come by El Rio on September 30th for our 5 year anniversary party!
The folks there have been kind enough to host this long night of cheap drinks again and we’ll be bringing the usual entertainment in the form of music and a fatty raffle.
Prizes from ReLoad Bags, Cadence, All-City, Mash, Box Dog Bikes, Fresh Air Bicycles, DLX, Benny Gold and many more!
The first Dope League race was held this weekend in the Berkeley Hills. A fast-paced, group race/ride that took locals through familiar territory and showed newbies the magic that’s in our backyard.
The peloton (pictured on the bottom) crushed the 45 mile/5000ft elevation course in just two hours!
Tilde - Oakland, CA
Mamiya 645 Pro - Portra 400
In between a line of BART platforms and a lagoon you can feel a heart pounding. New life has been breathed into downtown Oakland. At 349 15th St and the surrounding blocks, an impressive amount of small businesses are part of a new wave of contemporary ideas flooding the East Bay. Partners Maria Cristina Romero and Lisa Aurora Calderon run Tilde, a fashion driven store and gallery that offers customers a unique range of style and products.
I’ve known Maria for the better part of a decade now and she has always impressed me as a creative with an incredible ability to manifest her ideas into a sustainable reality. Below I ask her some not-so-tough questions about her current venture and what change means for Oakland.
What is Tilde? What is your mission?
The name Tilde developed from our desire to sell bold and unique accent pieces for your wardrobe and for your home. One of Lisa’s style icons is the androgynously bold and beautiful Tilda Swinton, and the idea just sort of took off from there. Lisa and I like the wavy symbol because it sort of suits our personalities and connotes a wavering, go-with-the-flow, “rolling-with-the-homies” type of feel and aesthetic that we both enjoy. Plus, we are both Latina, and it’s a symbol that is often used in Spanish. At Tilde, we’re hoping to bring a whole new shopping experience to the people. We offer diverse merchandise, including clothes, accessories, home decor, art by local artists, and vintage, but operational sound systems and stereos. We want people to enjoy visiting and shopping for unique items with us. We also feature refurbished vintage video arcade games that you can play to kill time while your friends or partners browse (the games are also for sale). The kids at the high school across the street often come by after class and before they hop on the bus—many of them commuting home to East Oakland—and kick it with us, pick up a book or scrounge up some quarters to play Arch Rivals. Even if people don’t intend to shop, many will come in to play the games or hang out in the upstairs library, or just chat with us and listen to music. It feels like we are really integrated with our surrounding community and they appreciate what we’re trying to do. As a new business, it’s important to feel welcomed in the community, and I’ve been thrilled with our reception thus far.
Tell us about the brand you are currently featuring, WRN FRSH
WRN FRSH (pronounced Worn Fresh) is a consigner previously based in San Francisco—now working in a studio in Oakland (on the same happening street as Tilde!). They feature contemporary vintage clothes and accessories with a fresh appeal. Most of the clothes are bold in color or print—reminiscent of the early 90s (I think of it as a Beat Street/Fresh Prince of Bel Air era of style) paired or layered to make for a more contemporary Bay Area style. A lot of the clothes are androgynous looking and could be worn by both men and women with different styling according to your comfort level and your body type. I’ll often wear oversized WRN FRSH shirts with jeans, but I’ll roll up the sleeves or tie up the tails of a collared shirt, to add my feminine touches. At the end of the day: comfort is sexy. I can wear a tight form-fitting dress and feel sexy, but at some point in a twelve-hour day, that dress is wearing me and not the other way around, as it should be.
Currently there is a significant reinvestment in downtown Oakland with regards to small businesses, artistic development and community development. How does Tilde fit in?
Lisa and I think the number of small businesses growing in Downtown Oakland is progress, and overall, a good thing. We are conscientious, however, of keeping true to our community and our vision for the Oakland community. We don’t want Oakland to turn into San Francisco (no offense ES EFFERS) and we are weary not to purport an aesthetic that isn’t authentic to the Oakland style and feel. Oakland is not an extension of SF, and accordingly, we are tentative not to promote a San Francisco aesthetic in Oakland. Oakland has its own identity with a much more ethnically diverse population, and we hope to keep it that way. Lisa and I are both Latinas, and though I can’t speak on Lisa’s experience, in my time here, I’ve come to appreciate Oakland’s diversity so much that it’s difficult to imagine living anywhere else in the US. (It’s funny writing this in English as I’m staying in Lima, Peru with my family right now) Having lived in places like Pittsburgh, PA and Boston, MA—predominantly white cities with highly segregated populations—I’ve felt at home in Oakland since the moment I set foot in my first apartment. People don’t ask where I came from as often as in other cities I’ve inhabited; it doesn’t seem to matter as much as what I’m doing in Oakland now, in the present.
Coincidentally, my friends at POP Sandwich, Coloso Coffee, Bergeron’s Books, and RAWR Cat Food, recently opened up their doors in the same neighborhood as Tilde, and it feels good to have a support network—everyone promoting one another and spreading the word. I can’t imagine that type of community elsewhere. I only hope we can continue the chain reaction of affordable small businesses development without rent getting too steep.
Tilde shares a space with the free book store Libros Libres. What do they do?
Libros Libres is a local non-profit organization that promotes a traveling free book store. They have set up free book exchanges all over the bay and even have a bus transporting books to many communities. Libros Libres has been very dear to Lisa’s heart for some time (she introduced them to me), and months ago they approached her about having space for a library in the loft at Tilde. Libros Libres also donated an outdoor library that is open 24 hours a day in front of Tilde that we re-stock every evening. People have been donating a lot of great literature since our soft opening and we hope to keep the movement alive. We’ve received such positive feedback from the community that we are currently considering keeping the library as a permanent installation even though that was not the original plan. It has encouraged many positive conversations among patrons and between strangers that I’d hate to let it go.
Current arcade game selection/wish list
We currently have Millipede (the French sequel to Centipede, for all you fanatics) and Arch Rivals. I’m currently working on a Lethal Weapon Pinball machine, but we have a few more arcade games on deck for the rotation in the shop—you’ll just have to stop in again to see which ones. I used to have an unhealthy addiction to one that gave me heart palpitations when I played it as a kid, so we’ll see how I handle being in the shop with that temptation.
When can all the happy people come visit y’all?
Tilde is open Monday thru Friday 11am-7pm but we stay open late most Thursdays and Second Saturdays depending on the crowd. Keep track of us on Instagram @tildeoakland for events and special hours.
Surf & Turf
We Took advantage of the long weekend by taking a trip down to Santa Cruz. After a few hot laps around the UCSC trails we watched Daryl get stoked on some excellent surf conditions. While Daryl was getting his barechestedness on John showed us how to air doubles on a full suspension at some nearby local trails.
P.S. The front tire blow out on the 280 was easily forgotten with a heavy dose of In-N-Out and Crispy Cream.
In typical TCB fashion, nearly a gaggle of us traveled to the Midwest for the Cuttin’ Crew Classic in Chicago and the trekked with our bikes several hundred miles to compete in the Minneapolis NACCCs. We’ll have a full recap for you soon. All the high and lows and the podiums and the low lows. For now, enjoy these images by John Reiss.
Just a hint of the debauchery
Wtf this is awesome and shitty. Benske what’d ya do!
I HEART SF MORE THAN YOU